Master the Business of IP and Licensing, 3/26-29, San Diego

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	Learn the Business of IP and Licensing from Industry Experts!
	The intensive 3 ½-day Masters Class provides a strong foundation in licensing, enabling course attendees to use the language of IP and licensing, apply licensing principles and practices, and develop an intellectual asset management process within their organizations.
	Why Should You Attend?		Location Mintz Levin, LLP 3580 Carmel Mountain Road Suite 300 San Diego, CA 92130     Registration Fees Before March 5, 2012 $1,295   Members $1,595   Non-Members March 5 and Later $1,495   Members $1,795   Non-Members     Earn Your Continuing Education Credits Attendees can earn up to 22 CLE, 22 CLP, and 27 CPE credit hours.     Co-Hosted by:     Event Partner:     "The materials provided, the various instructors, and the exercises were all helpful in assisting me in understanding types of licensing that I do not work with in my profession but am exposed to in the department I work for."  "I enjoyed this class and learned a number of things as a new licensing professional. I particularly enjoyed the company role playing and negotiating deals as this provided an opportunity to apply what we learned and to see different ways the other teams could structure deals." "Excellent course. Best course I have attended in some time."
	The Masters Class is the only global curriculum-based program that teaches the business of intellectual property and licensing, and it does so in a way that is interesting and engaging. The course is designed so you can learn from leaders in the licensing world as well as your own peers. Whether you are transitioning into a licensing role or would like to supplement your experience, this course will provide you with the core knowledge you need to succeed in your day-to-day licensing function.
	Course Details
	The course is divided into the following four modules: Module 1. The Basics of Intellectual Property and Licensing (including language and principles) Module 2. A Business Framework for Licensing (including planning, tech transfer criteria, and strategies) Module 3. The Deal (including pre-valuation and tax issues, valuation methods, and negotiation techniques and principles) Module 4. Living with the Deal (including post-agreement relationships and compliance, and the process of managing intellectual assets)
	Further information is provided in our course agenda.
	Learn From the Best
	The course faculty is comprised of leading licensing experts who draw on their extensive real-world experiences. The curriculum-based program combines lecture and small group formats. Meet Our Instructors: Brad DeSandro, DeSandro Law Group PLLC Karen B. Dow,  Sughrue, Mion, LLC Jeff Leedom, PricewaterhouseCoopers Malcolm McGowan , Womble Carlyle, LLP Rand P. Mulford Dwight C. Olson, EXEN Technologies ; Deposix Software Escrow ; AmiCOUR IP Group ; Intellectual Assets ; IP Metrics ; V3Data Mark Peterson , Robinwood Consulting John Somich , BP America Inc.
© 2012 Licensing Executives Society (U.S.A. and Canada), Inc. All rights reserved.

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